In 2012, Bally Technologies became the first company licensed by the Nevada Gaming Commission as both a gaming manufacturer and a service provider. The following year, it worked with Amaya Gaming on an online poker site. Scientific Games bought the company in 2014. Bally, Shufflemaster and WMS Games are among the companies operating under the SG umbrella.
The company says it designs its games for fair play. Its online and land-based titles use a Random Number Generator (RNG), which determines game outcomes rather than allowing a player to influence them.
Revenue and Holdings
Bally Technologies earns nearly $1 billion USD a year from land-based and online casino games. Its assets are reported at nearly $980 billion USD, and the company is listed on the New York Stock Exchange (NYSE). It is headquartered in Enterprise, Nevada, USA; through SG Gaming, its reach extends to at least five continents.
Bally Technologies Games
Bally’s catalogue includes themed releases as well as games created under its own name. Its slots use HTML5 and Flash, and are described as playable on nearly any mobile device. Instant play is also offered, so downloading software is not required. Some titles feature up to five reels and up to 40 pay lines.
U-spin technology is a feature of some Bally slots. In supported games, a player can touch the screen to spin a wheel; the program responds to the force applied. The feature is intended to echo the physical act of spinning a slot machine reel in a land-based casino.
Examples of original Bally slot titles include:
- Cupid & Psyche
- Aloha Island
- Chimney Stacks
- Quick Hit Black Gold
- Tiger Treasures
- Vegas Hits
- Wild huskeys
Branded games in the catalogue include:
- Grease
- Michael Jackson, King of Pop
- Pawn Stars
- Betty Boop
- Blondie
- Popeye
- Titanic
- Wonder Woman Bullets and Bracelets
Bally also offers games beyond slots for people seeking other forms of online gambling. The selection may be narrower, but includes these categories:
- Sports betting
- Bingo
- Roulette
- Poker
- Baccarat
Pros & Cons
Pros
- Recognized name with a strong reputation
- Broad game range, including many branded slots
- Reportedly available at more than 700 online and land-based casinos worldwide.
Cons
- Some slots are listed with an RTP of 94% or less, a lower return figure than those of many other games in the industry.
- The company still has a larger land-based than online game catalogue
- Compared with other software providers, it releases new titles less often
Conclusion
Bally has shifted names and ownership over the years while remaining a notable gambling-industry provider. Its slot catalogue may appeal to players looking for games reminiscent of a land-based casino, as well as those who favour themed titles. Bally Technologies games can be found at many reputable online gambling sites; that does not establish Canadian availability or authorization.
