New operator partnerships and cross-selling products and services have supported the company’s expansion. The review reports that in recent years Playtech licensed five to ten new operators each year.
Acquisitions have also formed part of Playtech’s growth strategy. The review names several studios it acquired that went on to develop games for the company: Ash Gaming, Vikings, Psiclone Games, Quickspin, Eyecon, GECO Gaming, Rarestone Gaming and Sunfox Games.
Commitment to Values and Responsible Play
Playtech identifies responsible gaming as a central company value. Its official statement, quoted, describes an aim to run its business and develop products in ways that address crime, promote fair and open gambling, and protect young people and other vulnerable people from harm or exploitation.
The company acquired BetBuddy in 2017 as part of this work. BetBuddy applies technology to identify patterns that may signal gambling problems, allowing operators to contact players considered at risk and offer support with managing their online play.
Playtech says it treats threats to its own reputation and the wider gaming industry seriously. Its stated measures against corruption, money laundering and bribery include ongoing staff training and cooperation with bodies such as the Gambling Anti-Money Laundering Group (GAMLG).
Online gaming can expose users to data-breach risks, a concern acknowledged by the company. Playtech has built privacy safeguards into its platforms to help protect transactions.
Playtech Games
Playtech is known for its games, and its Playtech One platform is designed to deliver a consistent experience on computers, smartphones and other mobile devices. Players can use one account across devices and keep the same payment method, making it easier to access games while away from a computer.
Alongside online products, Playtech supplies systems for physical casinos around the world. Operators using its software can offer more than 40,000 land-based gaming terminals globally.
The review describes four principles that guide the development of new games:
- Signature: a platform’s distinctive style
- Reach: the game’s potential acceptance in its market
- Reliability and dependable performance
- Value for the operator and player
Playtech’s games and services span several categories:
Casino:
- Top Gun
- Ace Ventura Pet Detective
- Beach Life
- American Dad
- Superman Man of Steel
Virtual Sports:
- Basketball
- Tennis
- Soccer
- Horseracing
Sports:
The review describes Playtech over-the-counter betting systems operating in more than 24 territories worldwide, including Greece, Spain and the United Kingdom. It also reports that the company supplies numbers betting through self-service terminals at stadiums around the world.
Poker:
Playtech’s poker client lets licensees build tailored poker rooms and games. The source lists options such as:
- Texas Hold ‘em
- Omaha
- Omaha High/Low
- 6-Plus
Live Dealer:
- Blackjack
- Baccarat
- Roulette
- Casino Hold ‘em
Bingo:
The review calls Playtech’s bingo network the largest of its kind, with more than 100 established brands and over 100,000 players served daily. Named partners in the Playtech Bingo Network include:
- Ladbrokes
- Bet 365
- Coral
- Sky
- William Hill
Lottery:
Playtech works with lottery operators in several key markets and belongs to industry associations. The source review identifies it as a European Lotteries Association Platinum Partner and an Associate Member of the World Lottery Association (WLA), which serves as a standards body for state-sanctioned lotteries.
Pros & Cons
Pros
- A broad catalogue of games
- Presence in many jurisdictions
- A consistent experience across platforms
Cons
- Does not accept players from many countries, including the U.S.
- Limited variety among its table games
- Some licensees have been identified as rogue casinos
Conclusion
Playtech combines a wide game selection with technology built for several platforms, and it is described as an industry leader. Its catalogue may appeal to players seeking different kinds of games across devices, though a software provider’s reputation does not establish that a particular casino is available or authorized in Canada.
