Innovation and responsible gambling are among the company’s stated priorities. Its regulatory record has included licences from authorities in the UK, Malta and Alderney. Neo Games also participates in international lottery bodies: the WLA (World Lottery Association), CIBELAE (Ibero-American Association) and APLA (Asia Pacific Lotteries Association). For years, its business centred on lotteries; more recently, it has expanded into slots. Those games are not yet world-class, though the newer category may have room to develop.
Games
Neo Games offers well over 100 titles spanning lottery games, instant wins, bingo and slot machines. It is not a complete casino catalogue, but it serves players drawn to slots, scratchcards and lottery formats. The lottery games are the most developed part of the range, reflecting the studio’s established position in iLottery. Its slot line includes Adventure Jack, AstroDice and Reel Bandits. The titles are available through a broad selection of casinos and are designed for mobile play. The catalogue’s expansion also reflects the developer’s attention to emerging gaming technology and mobile trends.
Neo Games began with a dedicated focus on iLottery, while its expanding portfolio has brought the NeoSphere developer platform to the fore. The platform combines the company’s scratchcards, bingo and slots with table games from providers such as NetEnt and Amaya Gaming. It brings together content from multiple studios alongside a player management system described as reliable and stable. This business-to-business platform accounts for most of Neo Games’ revenue. Its international customer base is supported by operations in 12 languages and offices around the world. The lottery and scratchcard products have also reached beyond iGaming, with online media companies licensing games for use on their own platforms.
Pros & Cons
Pros
- Specialises in online lottery games
- Develops its own NeoSphere platform
- Serves customers around the world
Cons
- Portfolio centres on lottery games and scratchcards
- No in-house table game collection
Conclusion
Neo Games may be less visible to players than casino brands, but its work behind the scenes has reached a large audience. Players may have encountered its scratchcards at major sites such as Bet365. It also reported the company’s claim that more than one billion scratch cards were sold online in 2008, illustrating the scale of its reach. A concentrated focus on lottery games and scratchcards has helped the studio establish itself as a leading supplier in those fields.
NeoSphere brings together the studio’s games and content from other major providers, creating a varied catalogue with distinct themes and designs. Neo Games has built a strong position in online lottery and instant-win games, and its newer platform and slot offerings signal an effort to broaden its business. The growth of those categories will shape how its portfolio develops.
