BlueOcean Gaming - Interview with Nina Jelen
Nina Jelen, Marketing Manager at BlueOcean Gaming, spoke about the company’s work and the wider gaming business. The conversation covered the industry’s direction, its changing landscape and BlueOcean Gaming’s own products and priorities.
Q1.: Could you introduce BlueOcean Gaming, explain what it does and tell readers how and why it began?
BlueOcean Gaming supplies software for online casinos. Its range of gaming solutions is intended to help launch a new online casino or add to an operator’s existing business.
The company began in 2009, building solutions for land-based casino operators. As online gaming started to take off, BlueOcean Gaming saw an opportunity to shift its core activity towards developing software for online casinos.
Q2.: Since 2007, online casinos have passed through many stages. How has BlueOcean Gaming responded to those changes?
Jelen described the business as one that runs continuously, a reality the company understood from the outset. Keeping its software competitive, useful and current has called for sustained effort, regular creative thinking and ongoing development. Those demands, she said, also shape the company’s work to bring new ideas to the market.
Q3.: BlueOcean Gaming offers GameHub, a White Label Casino Solution, other casino solutions and APIs. Which is most successful, and do clients in different markets tend to favour different options, such as APIs or white labels?
Jelen identified GameHub and the White Label Casino solution as the company’s two main products, with both attracting strong interest. GameHub is requested more often, largely because it suits operators that already run an online casino and can be a simpler starting point. A White Label project takes more time from both the client and BlueOcean Gaming.
She said the company had not seen a clear pattern of one solution being confined to particular markets.
Q4.: In your view, which BlueOcean Gaming product works best?
Jelen singled out GameHub, the company’s game aggregation product, for its straightforward integration and broad set of functions. She said a new client’s setup can move quickly because the product is simple to connect and BlueOcean Gaming’s development team provides ongoing assistance.
After an operator completes the API integration, the plug-and-play setup lets it add any game provider from the company’s library directly.
Q5.: What does BlueOcean Gaming offer that sets it apart from competitors?
Jelen pointed to features included with GameHub, including one free-round integration covering a large number of game providers, an automatically maintained catalogue with game information and icons, a jackpot feed spanning providers, and a game-history API. She said White Label Casino clients can also access these GameHub features, which adds convenience to that solution.
She also credited the company’s team with helping deliver integrations and products quickly. BlueOcean Gaming aims to adapt to operators’ requirements and offers support across its products 24/7.
Q6.: Are there particular markets that BlueOcean Gaming targets?
Jelen said the company operates under a Curacao Gaming license, so its target territories depend on where that licence is accepted and online gaming is permitted. Restrictions imposed by game providers can further narrow the available markets. The company watches market developments and looks for emerging territories with potential, she said, though rapid change makes it difficult to decide where to focus.
Q7.: The pandemic, blockchain and virtual reality casinos have all influenced iGaming in recent years. How do you see the future of online casinos?
Jelen said that while many industries were hit by the Covid pandemic, iGaming had a different experience. BlueOcean Gaming had to adjust its working arrangements, taking time to adapt to remote work and the loss of in-person meetings. From a business perspective, however, the team was busy from the pandemic’s outset. With restrictions and lockdowns in place, online gaming was the only form of casino gaming available, she said. Jelen expected online gaming’s role to keep growing after the pandemic, as businesses and players looked to maintain a backup option.
Q8.: What does BlueOcean Gaming consider its greatest achievement?
Jelen pointed to steady growth and lasting relationships with operators, which she attributed to the company’s work. She said the team supports clients with its products and ongoing assistance, helping build strong working relationships. In her account, the company retained its operators and continued to increase profits.
She also highlighted the relationships BlueOcean Gaming has developed with its partners, particularly the online casino game providers it works with. At the time of the interview, the company worked with more than 90 software providers. Jelen said it took time to review and discuss those partnerships, with the aim of achieving good outcomes for both sides.
Jelen linked the company’s growth to an expanding team and said BlueOcean Gaming looked forward to building new products and features.
Q9.: What plans did BlueOcean Gaming have for 2022?
With Covid-19 conditions improving for in-person events, Jelen said the company planned to attend major gaming exhibitions across Europe. It hoped to present its products, reconnect face to face with clients and partners, and pursue new business opportunities.
The company also intended to develop new features to make its gaming solutions more convenient.
Q10.: Is there anything else you would like to add?
Jelen said the earlier answers covered the main points about BlueOcean Gaming’s business. She used the opportunity to thank the company’s clients and partners for their confidence in its products, and to acknowledge the interview for giving readers a closer look at its work.
With 12+ years of experience in the iGaming industry, Evan specializes in reviewing online casinos, analyzing slot games, and evaluating player safety. Their expertise covers casino licensing, RTP, volatility, bonus conditions, and withdrawal policies. Through hands-on testing and independent research, Evan delivers transparent, fact-based reviews to help players better understand gambling platforms, their features, and potential risks.
