Gordon Ramsay Hell’s Kitchen 2020 Slot Release Announced By NetEnt
NetEnt’s fans and followers of British chef Gordon Ramsay have reason to take notice: Hell’s Kitchen is set to inspire a new slot. Ramsay is known for his blunt language and fiery moments in the kitchen.
NetEnt has obtained the rights to feature Gordon Ramsay in its casino games through Global Merchandising Services, the chef’s licensing agent. The title is expected to join casino sections offering the full range of NetEnt releases, including Gordon Ramsay and NetEnt slot games. The developer will need to bring together artwork, animation, features and play that suit the chef’s exacting reputation; the announcement leaves the finished game’s quality to be seen.
NetEnt’s press release about the licensing deal says the game’s audio will draw on several catchphrases Ramsay has used during his career as a television chef. It also points to a likely mix of symbols featuring ingredients, kitchen tools and Ramsay himself.
NetEnt has not yet disclosed the bonus rounds, features or free spins. The original announcement anticipated kitchen challenges with Ramsay pushing players to meet his standards, alongside the prospect of large wins.
Over the past two decades, Gorden Ramsay rose to fame for his skill at making dishes suited to the occasion and for coaching aspiring chefs under pressure. His outspoken manner also helped make him an engaging television presence.
Ramsay first appeared on UK television in 1998 with Boiling Point. That mini-series performed strongly and lifted ratings for national television, helping open the way to the USA, one of the world’s largest and most demanding markets. His profile then grew internationally, particularly after the launch of the globally televised Hell’s Kitchen.
Ramsay’s television work reaches audiences in the USA, Europe and Asia, while his restaurant group spans 3 continents. Together, these ventures contributed to his 16 Michelin stars. His brand has since entered the online slots market, where players around the world can access Hell’s Kitchen themed play on desktop and mobile devices.
NetEnt has also built slots around film and television properties, including Narcos online slot and Vikings, both drawn from popular Netflix series. Its other film-based releases include Planet of the Apes, made with 20th Century Fox, and a slot based on the 1995 Jumanji film. Both films were produced by William Teitler.
In November 2019, NetEnt turned to another divisive celebrity for a 20-pay line game playable on mobile and desktop: the Ozzy Ozbourne video slot game, released in November 2019. Ramsay would be the second celebrity featured in what the original article described as a growing collection of branded slots, prompting speculation about who might follow.
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