SkillOnNet Introduce Early Warning System That Deters Problem Gambling
SkillOnNet, an established online casino platform provider, announced a program intended to detect signs of gambling-related harm and alert players who may be developing risky habits.
SkillOnNet worked with Neccton, a specialist in data science and psychology, to create and introduce its ‘Safer Gambling Tool’, named ‘Mentor’. The company planned to make it available across its SkillOnNet casinos. Brands included Slingo, popular online casinos such as Play Ojo, Play Million, Slots Magic, Royal Bet, and Lucky Vegas. According to the announcement, the brands were licensed through SkillOnNet by the Malta Gaming Authority, UK Gambling Commission, and Swedish Gambling Authority.
The announcement said members of SkillOnNet casinos would be enrolled in ‘Mentor’ automatically. While people played real-money games, the system would look for particular behaviours, shifts in habits, and unusual risk patterns associated with traits that research has linked to potential problem gambling. Such signals would trigger an alert as an early indication of possible concern.
When ‘Mentor’ flagged a player, the system was intended to provide feedback through the casino and send communications tailored to that person. SkillOnNet described these messages as a way to help members recognise and avoid risks and harms associated with developing gambling problems or addictive behaviours.
People experiencing gambling problems may not recognise that difficulties are developing until the effects are serious. Mentor was designed to surface possible concerns earlier and prompt players to consider their situation. The announcement suggested that a warning could lead someone to take a problem-gambling assessment, while giving SkillOnNet casinos a reason to highlight self-help options such as self-exclusion, budget limits, and betting limits.
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Clinical psychologists Stephen Rollnick and William R Miller were responsible for shaping the follow-up messages after an alert. Identifying possible signs of harm was only one part of the plan: the communications also needed to encourage flagged players to take the warning seriously.
The approach described was ‘motivational interviewing’, which uses prompts to encourage people to consider changes in their behaviour. At the time of the announcement, SkillOnNet and Neccton expected further research using collected data to inform refinements to the tool and assess its effects on the online casino sector.
Andy Andrew, then head of SkillOnNet’s compliance department, welcomed the creation of Mentor. He said the platform could offer members connected with the brand practical help and advice intended to lower the risk of gambling addiction. Andrew also said the system would develop in line with academic evidence and best practice, and that it was available to SkillOnNet’s casino brands and white-label partners.
The announcement presented Mentor as an unusual use of technology to address gambling-related harm in the online casino industry. Its value would depend on how well its alerts and follow-up messages worked in practice; the article described future research as a way for SkillOnNet and Neccton to refine the system and assess its impact.
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