Soft2Bet - Interview with to Boris Chaikin, CEO
Soft2Bet provides casino and betting solutions, and its growth over the last 5 years was substantial. At the time, Soft2Bet reported almost 1000 employees working across 3 Countries: Cyprus, Malta and Bulgaria. What formed Soft2Bet’s core business, what lay behind its expansion, and what did the company plan for the future? We put those questions and others to Boris Chaikin, Soft2Bet CEO.
Q1.: Hi. Soft2Bet is a relatively new company, but with huge growth considering you started “only” 5 years ago. Could you please explain to our readers what is Soft2Bet doing and why it’s so successful?
Soft2Bet develops software for casino and sports betting. Chaikin said the company began as a B2C operator in 2016, then expanded its work to include B2B solutions. He linked its progress to the industry experience of its management team, which he said helped the company understand and respond to customers’ needs. In his account, addressing those requirements supported the business’s success. He also described the company’s mission as a guide for its growth: it gave employees a shared direction and encouraged them to pursue ambitious goals. At Soft2Bet, he said, that sense of purpose helped shape the company’s expansion.
Q2.: We read on your portal that each project is crafted to the customers’ requirements. Do you see a trend in what customers are looking for?
Chaikin described iGaming as a field shaped by continuing innovation, saying Soft2Bet followed technology developments so its clients could benefit from them. He pointed to demand for highly gamified casino and sportsbook brands, as well as mobile-friendly products as phone use grew. The company’s approach, he said, was to build websites with mobile use in mind, alongside security and interactive features.
Q3.: What’s Soft2Bet’s strength in your opinion?
In the interview, Boris Chaikin attributed the company’s success to the strength of its employees. He highlighted their deep proficiency in iGaming and their ability to manage several major projects at once, saying this helped the business form strategic partnerships with leading industry brands. That expertise also supported the company’s position among the sector’s pioneers and its ability to present customers and partners with innovative brands and features. Chaikin further described flexibility and adaptability as important qualities, enabling the business to respond to changing iGaming demands and conditions while seeking to stay ahead of its competitors.
Q4.: You work with some of the biggest brands in the industry. Can you please name some and tell us what will come next?
Chaikin said the company valued all partners equally, with every collaboration helping it deliver high-quality, accessible content to clients. He explained that the businesses selected for partnerships shared corporate objectives and values that complemented its own. He added that future collaborations were expected to broaden the knowledge, expertise and resources available to the company, helping it develop stronger products and connect with a wider audience.
Q5.: Are there specific markets you focus on?
Chaikin described Europe as a region with notable opportunities and intense competition, and said Soft2Bet watched its markets closely as they continued to develop. At the time of the interview, he said the company had MGA, DGA, and SGA licenses and was working to secure over five further European licenses. He said a broader regional presence would let Soft2Bet bring its content, services, gaming products and entertainment to players in additional markets. He also mentioned LatAm as another area the company hoped to explore.
Q6.: Being active in every aspect of the casino sphere, we would like to know from you how do you see the online casinos’ future at this point?
Chaikin described technology as a powerful force in the development of online casinos and said it would continue reshaping the industry’s outlook. He said players logging in to the brands were seeking a markedly different experience. The company therefore incorporated gamification, including competitive elements, an overarching theme or possible storyline and a leaderboard. He also pointed to the growing momentum behind virtual reality as iGaming continued to expand. His expectation was that the strong growth of both areas would eventually bring virtual reality and iGaming together.
Q7.: How do you think Cryptocurrencies will influence the iGaming world?
Chaikin saw blockchain as a technology with several possible uses in iGaming. He said crypto casinos were attracting attention and described cryptocurrency as a promising fit for transactions in the sector. In his view, wider media coverage of Bitcoin, other digital currencies and trading platforms pointed to further change. He expected greater acceptance as the crypto market matured and volatility eased. He also mentioned NFTs and blockchain-based games as developments that could benefit both providers and customers. Chaikin stressed that the industry still had to follow responsible gambling and AML rules to support a compliant environment.
Q8: With 2021 wrapped up and 2022 already underway, what was 2021 like for Soft2Bet, and what do you expect from 2022?
Chaikin described a major period of workplace upheaval and expected volatility to persist in 2022. He said Soft2Bet had put together a record pipeline of projects, brands, partnerships, integrations and features to help the iGaming sector respond to new conditions. Despite the uncertainty, Soft2Bet’s plans for 2022 remained in what he called “growth mode”. He said the company intended to pursue more licenses, build partnerships with industry leaders, develop distinctive casinos and sportsbooks, and improve the customer journey.
With 12+ years of experience in the iGaming industry, Evan specializes in reviewing online casinos, analyzing slot games, and evaluating player safety. Their expertise covers casino licensing, RTP, volatility, bonus conditions, and withdrawal policies. Through hands-on testing and independent research, Evan delivers transparent, fact-based reviews to help players better understand gambling platforms, their features, and potential risks.
